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Blog: The agile nature of a mixed methodology approach is particularly beneficial when a brand needs to quickly assess whether initial ideas are on the right track to meet target consumers’ needs.
Best Practices: Learn how a mixed methodology approach helped a leading manufacturer of hardware products for the construction industry communicate the benefits of a new technology in a relevant and motivating way.
Webinar: Hear Karen Fuller, Senior Director at Expedia Group, discuss how its Vrbo brand uses tracking research to deliver value across the organization.
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