269 Walker Street
#617Detroit MI 48207-4258
Beth is focused on helping clients capture the business insights needed to answer their toughest questions and drive forward momentum. Drawing on more than 25 years of supplier side quantitative and qualitative market research experience, Beth has extensive knowledge of successful project design, execution, and results integration when brand building and positioning, communication effectiveness, customer experience, product development, competitive landscape, product optimization, or other business challenges are faced.
Sh joined Radius from Clear Seas Research where she was integral in the design, execution, and integration of B2B research programs supporting the global strategic marketing and business needs of clients in niche industries including plumbing, HVAC, flooring, walls & ceilings, security, food & beverage manufacturing, other manufacturing, media communications, and others. Prior to this, Beth was a Research Director at GfK Automotive responsible for automotive product development, branding, and customer satisfaction research programs.
She earned her MBA from University of Detroit-Mercy with a concentration in marketing. Her undergraduate degree is a BS in Marketing from Oakland University.