Dan brings nearly 20 years of experience in marketing research and insights, working in both supplier and client roles. He has worked for and with many top brands in the food and beverage industry, including Fortune 500 companies such as PepsiCo, Yum Brands, and Dr Pepper Snapple Group.

Dan has extensive experience in many areas of market research, quant and qual, including brand building, innovation, segmentations, path to purchase, ad testing, and more. As a collaborative research partner with his clients, Dan focuses on uncovering insights to meet consumer needs and achieve client business goals. He has a passion for bringing insights to life via storytelling and providing tangible, actionable recommendations.

He earned his BBA in Marketing from Baylor University and his MBA in Marketing from Southern Methodist University and now lives in the Dallas area.