Engage with people more naturally in their own environments by using smart speaker devices such as Alexa or Google Home to facilitate conversations and surveys that will enhance your brand and customer insights.
Get a deeper understanding of your target: their lifestyles, values, hopes and dreams, category attitudes and behaviors.
Connect with consumers over an assigned period to capture sentiment, behavioral understanding, follow product usage, etc.
Gather shopper insights either in-store or for online shopping by letting the consumer capture their shopping experience, documentary-style.
Meet your consumer virtually. Share concepts, packaging, or advertising and watch consumer reactions first-hand.
Share concepts with consumers, optimize together as a team, and bring revised concepts back to the same consumers for further optimization.
Use agile quantitative screeners with additional open-ended questions. Leverage for concept development, evaluating packaging options, naming, product line-ups, etc.