2021/10/Blending-Customer-Motiv-Data-cover-1080.jpg 42000460 - business document on background of employees interacting at meeting
42000460 - business document on background of employees interacting at meeting

Blending Customer Motivations and Data for Better Segmentation

Jamie Myers, Radius Insights, Radius Global Market Research 2021/10/jamie-myers-bio.jpg

by Jamie Myers

Executive Director

One of the most effective ways to drive business outcomes is to create meaningful segments for deeper customer engagement. Hear how targetable segmentation is a type of insights work that yields clear direction on influencing customers.