Innovation Sprint


Innovation Sprint™ balances speed with custom approaches to identify high-potential opportunities in the midst of rapidly changing customer attitudes and behaviors.

What it is.

A tech-forward, collaborative approach that delivers insights in an accelerated timeline which moves as fast as the team can go, depending on the complexity of your brand. Innovation Sprint™ is the right mix of technology and talent: cutting-edge digital tools together with experts in innovation, customer insights, and data science.


Why it’s unique.

Traditional innovation insights approaches are modular and can take several months, while super-short solutions don’t dig deep enough into customer needs. Innovation Sprint integrates behavioral approaches and data science to provide rapid fresh learning, concept development, iteration and validation.


How it works.

Innovation Sprint uses 5 seamless stages that move fluidly from align and learn, to concept ideation/iteration/validation. To keep your team aligned and on-track, an Innovation Playbook is created to capture team decisions, customer insights, and the final activation guide to socialize throughout the organization.

The impact.

Greater confidence in your innovation decisions for brand growth both in the short- and long-term.

Innovation Sprint in Action: Read these case studies to learn how this tech-forward, collaborative approach has accelerated new product launches. 


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