Best Practices

THE LATEST CUTTING-EDGE APPROACHES.

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Advanced Analytics: Bringing innovation to the brand portfolio.

The use of advanced analytics in research design can uncover complex and nuanced consumer attitudes and make a significant contribution to the sales and profitability of a new product or offering.

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Advanced Analytics: Choosing the right choice model for your brand’s growth.

Choosing the right choice model is critical to give the brand team answers to strategic issues such as optimizing a product line, maximizing share, and determining price factors in the decision process. Read more.

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Brainstorm Concept. Pensive hispanic businesswoman putting sticky notes on window at office, empty space

Four types of workshops to jumpstart ideas.

Workshops are one immersive technique that can guide a brand team to truly relevant and breakthrough ideas for consumers because of their unique participatory, face-to-face nature whether in-person or virtual. Read more.

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Optimization of Offerings in Action

See how leading brands in healthcare, financial services, and CPG optimized existing products and determined the right mix of features and benefits. Read more.

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Retired Woman Making Meal In Kitchen With Smart Speaker In Foreground

3 Tips to Succeed with Voice Commerce

Voice Commerce and Voice Technology is in its nascent stages as a new component in shopper channels. It’s a lever that can be used along the whole consumer shopper journey from awareness to consideration to conversion. Read more.

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Customer Journey in Action

As we emerge from this period of stay-at-home and social distancing, understanding how the customer experience is changing—or staying the same—is more critical than ever. Here are three examples of how we’ve helped clients navigate a deeper understanding of shopper journeys. Read more.

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Innovation in Action

A strategic innovation development process uncovers the ideas that resonate most with customers, determines how to build them out, and guides the creation of an innovation roadmap. See an example of how a global food company was able to pivot its strategy for beverage category innovation. Read more.

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Targeting Strategy in Action

Josh Lew, Global Consumer Insights Lead at Energizer Global Auto Care, shares how his team developed optimal targeting strategies to evolve its leadership position in the market. Read more.

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Market Landscape in Action

Market Landscape insights helps uncover the most relevant customer needs so your investments in brand initiatives will deliver true ROI. See examples of how this type of insights work has impacted brand growth in different industries. Read more.

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Brand Building in Action

Highly strategic brand building requires insights approaches that get at both the emotional and rational relationships customers have with a brand. This month's best practices report highlights examples of our brand building insights work for our clients. Read more.

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business people post it notes in glass wall at meeting room

Creating Customer-driven Brand Communication Plans

Do you have a new positioning or are planning to expand your target audiences? Are you considering changing or updating your communications approach? This month's report outlines four insights strategies to ensure your communications plan is impactful and relevant to your target audience. Read more.

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Domestic life with pet. Feeding hungry labrador retriever. Paws in front of the bowl with granules.

Expanding Customer Journey Insights for Brand Growth

Customer journey work is often thought of as looking at a point in time such as a single mission of a day or moment. This type of work, however, is also an important tool for building a strategic foundation for growth. Read more.

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Girl is taking photos of breakfast, chia pudding with berries to mobile phone. Social media, instagram concept. Copy space, top view

How External Data Can Enhance Brand Measurement

Primary market research offers the best single approach to analyzing a brand’s position in the marketplace. But when research is combined with external data, a brand can add considerably to the power of that learning. Read more.

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Rear view of young analyst sitting at the table in front of computer monitor with financial charts and analyzing it at office

Bring Your Research to Life for Better ROI

Three principles that we live to ensure your insights hit home and deliver maximum ROI for your business. Read more.

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Multi-Tasking Mother Holds Sleeping Baby Son And Works On Laptop Computer In Kitchen

The Power of Talking to Consumers in Context

Choosing a custom approach of traditional and contextual learning drives rich understanding of sub-conscious thoughts and behaviors and provides a more holistic, accurate picture of your customers. Read more.

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Mineral water bottles crushed and crumpled against white isolated background, panorama, copy space

Capturing Plastic Use Behavior through Smart Speakers

How far are your customers willing to go to reduce single-use plastic waste by changing their purchase behaviors? We conducted a survey among 473 customers using voice-activated smart devices to uncover some surprising results. Read more.

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Multiethnic business team having discussion in video call. Rear view of business woman in video conference with boss and his colleagues during online meeting. Senior woman making video call with partners using laptop at home: remote job interview, consultation, human resources concept.

Fast-Track Insights with Virtual Face-to-Face Solutions

The seismic disruption from this novel virus is potentially rewriting the future of customer behavior. Many are exploring new ways to meet their day-to-day needs and establish a sense of normalcy. More than ever, it’s important to engage in the journey with your customers. Read more.

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Close-up of female analyst holding felt tip pen in hand and speculating about marketing strategy while presenting data of research

How to Deliver Actionable Innovations

Developing actionable insights for innovation and research and development (R&D) can be quite different from other projects. This month's report outlines the most effective holistic and iterative approaches. Read more.

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Group of startup executives discussing new business ideas during a meeting in modern workplace. Employees meeting around a table in conference room.

A Guide to the Right Research for Your Innovation Process

Using the right research approach, at the right time, will enhance your ability to successfully guide the innovation process. Read more.

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How to be Agile in Your Development Research

Today’s pace of business requires the ability to quickly identify new ideas that are worthy of investment. The name of the game is becoming more nimble and iterative in finding your company’s most promising concepts and products. In short, you need an agile approach to concept and product research. Read more.

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Woman unboxing cardboard box online e-commerce site delivery - view from above in living room

Keys to Putting a Holistic Customer Journey in Action

The requirements of customer journey and path-to-purchase initiatives have evolved considerably, due in a large part to the ‘‘always-on’’ reality we live in. As customers use and experience different purchase models, we have to be right there with them, with the right tools and approaches. Read more.

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young Asian woman using smartphone

How a CX Action Framework Can Improve Your Performance

You can make the most of your CX research using a CX Action Framework that includes 10 Principles spanning across 3 core components: Corporate Alignment, Corporate Development, and Optimization. Read more.

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Happy young people sitting together in office discussing business. Office workers having a meeting in lobby. Diverse business people at startup.

Gain deeper human insights to drive your business forward.

Great business plans start by knowing your target audience's wants and needs, and then creating products and services that meet them. Learn 5 powerful ways to get closer to your customer. Read more.

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Father and son playing with tablet and gamepad sitting in living room

Three Innovations That Deliver More Powerful Insights

Using the right new solutions can enhance your understanding of your brand’s market and competitive challenges and address the rapid pace of information dispersal across multiple media platforms. Read more.

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Man and woman with shopping bags looking at store window

A New Paradigm for Positioning: Customer and Stakeholder Centricity

How to achieve buy-in for “outside-in” positioning that focuses on creating high value for the customer. Read more.

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Team job. Photo young businessmans crew working with new startup project. Contemporary notebook on wood table. Analyze plans hands, keyboard.

How a $3B leader activated its research across three main divisions.

Radius partnered with Gore to develop a highly disciplined research activation approach that would create buy-in through three divisions for customer relationship research. Read more.

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Asian woman using a new virtual reality headset

Creating Authentic Experiences in Your Research Through Virtual Reality

While Virtual Reality (VR) is not new, its quality has improved dramatically. Discover why VR should be part of creating authentic experiences in research for your brand and view a VR demo. Read more.

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54247119 - creative woman working with computer in the office

How a top financial services company improved marketing ROI with better segmentation.

Creating more targeted segments led to a double-digit increase in engagement. Read more.

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Three business people having a meeting in office. They are standing in front of glass wall with post it notes and discussing.

5 ways to create B2B research for impact in 2019

Radius speaks with thousands of B2B influencers and decision-makers a year. Here is our guide to developing B2B research that will lead to the business and marketing outcomes you need in 2019. Read more.

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Best Practices: Moving your business ahead with segmentation

How do you go about choosing the most meaningful segmentation for your brand—one that will provide the best ROI? Read more.

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Businesswoman wearing a skirt and a shirt with high heels looking at infographics with bar charts and diagrams, business icons drawn on a concrete wall. Data representation concept

Create an Impactful and Actionable Tracking Program for 2019

As your organization is finalizing its brand strategy and marketing goals for 2019, here are three critical elements to consider in creating a meaningful, powerful tracking program. Read more.

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Colleagues at an office meeting

Best Practices for Agile, Early Stage Concept Evaluation

Evaluating concepts doesn’t have to be at odds with being fast and nimble. In fact, the evaluation process can help move your product initiatives along more smoothly and efficiently. Learn a 3-step process to quickly identity and refine concepts. Read more.

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Young pretty vlogger recording her daily videoblog

Understanding the Customer Journey in the On-Demand Shopping World

A holistic look at the customer journey can help you determine how best to allocate resources or stretch budgets to deal with a complex landscape. Read more.

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Man chooses dairy products in the store

How to Choose the Right Key Driver Analysis Technique

Key Drivers Analysis is a powerful approach for understanding why consumers do what they do. However, Key Drivers is not a single technique. It is a category of techniques that must be thoughtfully selected based on objectives and data structure. Read more.

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3081944 - road to vegas

Turning a Research Investment into Business-Building Action

How can you get your organization to recognize the value of research and act on it? Here is what we have learned. Read more.

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47484931 - business man making a presentation at office. business executive delivering a presentation to his colleagues during meeting or in-house business training, explaining business plans to his employees.

Creating Compelling Stories From Your Research

What can you do to make your research more impactful and memorable throughout your organization? Read more.

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Businessman giving a presentation with assorted analytical graphs and charts spread out on the desk in front of him pointing to relevant information with a pen.

Learn When to Go Big or Stay Small for Better Insights

When is Small Scale best and when is Larger Scale the more efficient choice? Our short checklist of things to consider can help in your decision making. Read more.

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Online customer service satisfaction survey on a digital tablet

Proven Techniques for Capturing High Quality Data

See our tip sheet on what to do to ensure you achieve high quality results in your surveys. Read more.

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Motion Blurred People in the Shopping Mall

Lifetime Value Analysis: What is it and how can it work for you?

Not all customers are alike in the value that they offer to a brand. Customer Lifetime Value Analysis allows you to identify and prioritize new customers and make more impactful marketing allocations. Read more.

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Young man using tablet computer in coffee shop

How to Make Choice-based Prioritization Work in a Mobile Environment

It’s critical to ensure that your web-based survey is optimized for mobile devices. Based on our research and experience, we recommend these best practices. Read more.

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Close-up Of Businesspeople Analyzing Graph Together In Office

Wrestling with a complex product portfolio? What to use and when.

Whether you are considering introducing a second product to your lineup or are managing a portfolio of dozens of SKUs, the right advanced analytic techniques can bring clarity to your decisions. Read more.

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Driving Brand Growth via Opportunity Scoring: How to Effectively Identify Gaps That Can Lead to Impactful New Ideas and Innovations

Sometimes, the most powerful path to success is forged by identifying gaps in the market that can be addressed by next gen products and/or meaningful enhancements to existing offerings. Read more.

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Professional businessman using a digital touch screen tablet, hands close up, unrecognizable person

What You Need to Know About Sample and Data Quality & Management

With the bulk of research today being conducted via online methods, we see our responsibility as being stewards of data quality. We focus on 4 critical elements that ensure that the data we collect is of the utmost quality. Read more.

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Young woman shopping in a beauty shop

The Best Way to Maximize the Effectiveness and Impact of Your Brand’s Portfolio

Whether you are introducing a completely new product or rolling out the 10th generation of improvements, the importance of effectively managing your product portfolio is critical to your success. Read more.

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3D isometric puzzle cube with space for your content.

Best Practices: Using Brand Architecture Research to Drive Engagement

Strategically optimize your brand portfolio to build a brand eco-system that leads to deeper engagement with the target audience. Read more.

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17828634 - arrow on the road, concept of business vision, innovation and success.

Impacting and Informing the Innovation Process

Research to guide the innovation processes requires bold thinking, strong vision and identifying clear paths for what information is needed to drive business decisions. Read more.

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65576364 - top view of white office desktop with idea creation process sketch, smartphone, coffee cup, keyboard and other items

Benefits of Real Time Concept Optimization™

Real Time Concept Optimization provides consumer-driven evaluations that include instant feedback and immediate guidance to evolve and refine ideas. Read more.

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Global connections

Best Practices: 4 Ways to Maximize Your Multi-Country Research

What approaches lead to a successful outcome and what pitfalls must be avoided when implementing multi-country studies? Read more.

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Comparing B2C vs. B2B to Inform Customer Experience Initiatives

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Smiling woman's eye

How New Behavioral Research Tools Can Improve Your Brand Strategies

New developments in the world of behavioral research offer exciting opportunities to add more depth to your decision-making. Read more.

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Daughter playing on digital tablet while parents running around

China Best Practices Part 2: Conducting Market Research

Obtaining a clear understanding of Chinese consumers and the Chinese way of life is critical to any consumer-facing companies that want to drive growth in the China market. Read more.

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Young couple with shopping bags hailing a taxicab in Beijing

China Best Practices Part 1: Understanding the Chinese Consumer

China is a significant focus for any company serious about Global expansion. In this first of a two-part Radius Report on China, we share some of our insights into the Chinese consumer. Read more.

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Cyclist eating energy bar

Best Practices: Using Structural Equation Modeling (SEM) to Drive Better Business Outcomes

Many businesses establish and track top-line metrics or dashboards to measure business health. While this a valuable tool for monitoring progress, perhaps more important is identifying the factors that will most influence and improve those key metrics. Read more.

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How Advances in Choice-based Research Can Better Impact Consumer Behavior

You might remember a time when the only true test of viability for a product or service was to put it in a test market. That was, and still is, an expensive, risky, and lengthy proposition. Read more.

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Close-up of person holding compass over map

Best Practices: Using Perceptual Maps Correctly to Drive Brand Differentiation

Competition continues to intensify across all industries, resulting in consumers having more choices. That’s why the ability to clearly articulate brand differentiation is as critical as ever. Read more.

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Japanese woman on an escalator in Tokyo

Using Customer Journey as a Foundation for Brand Growth

The buzz around customer journey continues to build as the need to get closer to the customer experience becomes increasingly more critical to brands and businesses. Read more.

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