Insights professionals have increased access to sophisticated data sources. This challenges them to take a more interpretive and consultative role in crafting compelling story reports that guide stakeholders in choosing the strategic opportunities that will deliver the most growth potential.
In our Strategic Storytelling series, you can take a deep dive into the essential elements for your storytelling reports.
Glenn Staada talks about the importance of story structure.
Gennifer Jackson provides strategy on how to target your narrative.
Delivering key messaging in a few short pages with Joanne Suh.
In market research, good storytelling creates clear calls to action and shows stakeholders the opportunities to resolve the issues their brand is facing.”