We design insights approaches based on the cultural context and unique attitudes of each country. Using methodologies such as non-scalar ratings, association questions, sorting exercises, and choice-based modeling — and incorporating why questions that get to the root cause of responses. Our studies are multi-national in scope, and help brands develop roadmaps for growth across regions and the world.
years of international experience
countries of project experience
industries served globally
One of the largest privately held, family-owned spirits companies in the world needed to evolve its brand strategy and develop country-specific consumer insights.
A global leader in fortified food and beverages nutrition wanted to understand consumer views and inspire its innovation and marketing strategies.
Global brands that have a deep understanding of consumers across their geographic footprint are better equipped to design the most relevant and compelling new offerings for both short-term and long-term growth.”