Data Science

CONTINUOUS INNOVATION IS IN OUR DNA.

Your customer and competitor landscape are fast moving. The science of data analysis is rapidly evolving. That’s why our data science experts are continually innovating techniques for deeper insights. We make significant investments in research-on-research, and it shows in the range of advanced analytics solutions that can be applied to your project.

Data + Meaning

Sophisticated approaches and the insights they deliver are communicated in a compelling manner to stakeholders in your organization. We create meaningful stories from the numbers that lead to strategic brand decisions.

Choice-based Approaches

One of our most sought-after areas of expertise is choice-based approaches—the gold standard for guiding decisions about new product development, product design changes, product line changes, and pricing.

We’re recognized leaders in these techniques:

  • Custom Advanced Choice-based Conjoint models
  • Menu-Based Choice
  • Bridging Combinations of Choice with MaxDiff
  • Adaptive Choice-based Conjoint
  • Mobile-Specific Choice Exercises
  • Targetable Segmentation
  • Latent Class and Advanced Regression Analyses
  • Maximum Difference Scaling (MaxDiff) and Variants
  • Decision Pathways
  • Perceptual Mind Maps
  • Optimization tools to guide future planning

Experience that matters:

50+

complex segmentation studies in the last three years

400+

projects using advanced, choice-based designs in the past three years

85%

of all projects last year included advanced analytic techniques

Ready to learn more about our data science techniques?

Contact Us

We were looking for the best approach for competitively pricing products in a way that would drive demand and avoid cannibalization. Their team recommended a choice-based approach that allowed us to firm up our channel strategy and finalize pricing for new and existing products.”
Teresa Clark, Clorox