Immersive Techniques

DEEP DIVES INTO REAL CUSTOMER LIVES.

Successful brands put a priority on empathizing with their customers to develop deeper connections that result in loyalty and repeat purchase. And it shows in brand performance and growth.

Deep Human Insights

We uncover customer pain points, and inform what research is needed to understand how your brand can meet these needs—a more relevant product, compelling messaging, responsive customer service, easier-to-use packaging, and more.

Real-world, Real-time

The foundation of our qualitative techniques is engaging customers in their environment. Observation, storytelling and other implicit ways of uncovering and understanding human behaviors identify where your brand has the greatest innovation and growth opportunities.

Our robust toolbox of in-person and digital approaches includes:

In-context approaches:

Immersion Excursion
Retail Live
Shopumentary
Ideation Lab
Virtual Reality
Augmented Reality

Agile on-demand solutions:

Quick Chats
Bulletin Boards
Rapid Reels

Our research and ideation suites are ideal for immersive customer insights sessions, co-creation workshops, shelf tests, large team meetings, and more.

Our qualitative experience:

20+

categories resulting in robust cross-industry design learnings

300+

qualitative initiatives implemented per year

100+

projects in past year using non-traditional and innovative approaches

Discover more about our immersive techniques.

Our team was challenged with entering a new market where we lacked foundational understanding. The persona the team created is now the north star for all innovation, line extensions, and communication planning.”

Teresa Clark, Clorox