Alex leverages her background in mixed-methodologies and passion for innovation to help brands drive strategic growth. She is an exceptionally skilled facilitator and moderator and uses her expertise to uncover actionable insights across all areas of brand strategy — front-end and upstream innovation, value proposition development, concept testing, marketing/advertising campaign optimization, and product and packaging development.

She utilizes her client side experience from Georgia-Pacific where she built a full-service qualitative capability and created Consumer Passport – a consumer engagement program designed to drive consumer obsession and consumer-first thinking for all 300+ Georgia-Pacific Consumer Business employees to communicate research results and explain findings with compelling stories that illustrate key opportunities, provide a clear articulation of ideas, and a path to achieving activation.

Alex has led numerous global workstreams and has worked across multiple categories such as Food and Beverage, Health Care, Home Care and Cleaning, Paper Goods, Tech, Toys, as with all channels of retail, including Food, Mass, Club, Dollar, E-commerce and social commerce.

With over 10 years of experience, her passion for innovation and skills as a facilitator enable her to help teams not just summarize but synthesize insights and translate key findings into actions that propels brands forward.