The full power of research is realized when it’s adopted throughout an organization. It’s important to put the same, if not more, effort into sharing out the results as selling in the project at the start.
Communicating the insights and learning reinforces common understanding and interpretation of results across functions. To this end, it’s essential to share findings in a similar fashion and within a reasonable timeframe to all relevant parties.
Gaining support from all levels to achieve the desired outcome is an ideal and efficient way to set an organization up for success.”
The benefits of a delivery roadmap are plentiful but can be boiled down to three core areas:
1. Consensus Building
Communicating the results clearly and consistently is essential. Beyond that, engaging stakeholders in thoughtful conversation about the data helps to generate alignment of perceived implications to the business.
2. Embedding Learning
Information is best absorbed when the audience is engaged. Rolling out research results creates an opportunity to solicit input for action planning and improvement. It can also serve as a platform to celebrate the small (or big) wins uncovered in the findings.
3. Ensuring Adoption
Having a common understanding and shared business goals can go a long way towards ensuring adoption of research activation plans. Gaining support from all levels to achieve the desired outcome is an ideal and efficient way to set an organization up for success.
So, whether your plans include a multi-phase, iterative rollout or a comprehensive synthesis of findings, having a delivery roadmap will ensure the value of the research doesn’t get lost.
Are you ready to create a delivery roadmap that will harness the full power of your research?