Customer-driven insights are the secret ingredient in communication strategies. We combine qualitative and quantitative research methods to get input that helps brand teams develop comprehensive communication plans that reflect market and competitor trends. Blending consumer insights with testing and data validation aligns brand messaging with audience needs, creating compelling positioning opportunities and enhanced customer engagement.
The success of these projects depends on stakeholder involvement and input on a range of and diverse research techniques, like immersive customer sessions and real-time concept optimization. Collaboration brings energy and purpose to communications research, motivating teams to develop campaigns that resonate deeply with customers to drive long-term growth.
We can help you speak your customers’ language.
Effective communication builds trust and loyalty. Research provides insights for crafting potent messaging, testing audience perceptions, and maintaining customer satisfaction. It also helps brands monitor competitors and respond to feedback or crises.
Read about the foundational role communication plays in brand success.
Successful brands stand out with clear, compelling messaging tailored to target audiences. This involves identifying brand characteristics, examining loyalty drivers, and understanding decision-making touchpoints. Research-driven strategies align with audience needs and boost sales.
Read more about building targets for more effective messaging.
projects a year using immersive techniques + data science
quantitative surveys a year
qualitative sessions annually
countries of project experience
MilkPEP (Got Milk?) works hard to identify the best ways to reach their audience with clear, powerful messaging. Recently, they shared some new AI-based strategies. Watch the webinar:
We recommend starting with qualitative discussions to identify key factors influencing customer decisions, such as whether emotional or concrete appeals resonate more. Then, conduct a quantitative assessment to rank and relate these messages, isolating core messages and aligning them with supporting points. This structured approach ensures your messaging platform effectively supports brand selection throughout the customer journey. Read more about our communications research process.
We segment customers by their level of engagement with your brand, from casual users to loyal customers. By analyzing the size and profile of each segment, we develop tailored strategies focusing on features and benefits that align with their relationship with your brand. This approach enhances retention and ensures your messaging resonates effectively, leading to greater long-term success. Get additional ideas on how to prioritize your campaigns.
We use creative methods to communicate technical product stories, such as online bulletin boards to identify key challenges, brainstorming sessions to develop and visualize product stories, and focus groups to refine and optimize the narrative. This approach ensures the story resonates with decision-makers and differentiates your brand from competitors. This blog digs deeper into storytelling best practices for technical products.
We use immersive qualitative research techniques, including multiple in-depth focus groups to explore motivations and needs, in-home ethnographies to observe behaviors firsthand, and video recording sessions to capture authentic insights. These methods create a nuanced understanding of the community, informing more effective communication strategies. This case study illustrates how we helped a national bank connect with specific audiences.
We start with in-depth stakeholder conversations to understand messaging perceptions and goals, shaping a customized research approach. Using methods like brainstorming, draft testing, Real-time Concept Optimization, Max-Diff exercises, and online focus groups, we develop and refine communication strategies. Looking Glass™ sessions integrate insights into actionable plans, ensuring continuous collaboration and effectiveness measurement. Get specifics on how we help communications teams develop strategic activation plans.
We track progress through several steps: setting clear goals and metrics with stakeholders, ongoing testing and refinement using various methods, Looking Glass™ sessions to integrate insights into actionable plans, and continuous measurement and adjustment based on performance data. This approach ensures communication campaigns are effective and aligned with goals. Read more about the role data can play in helping brand teams build customer connection.
Radius delivered great insight as to how we should deliver our messaging across web, social media, TV, and mail and then how we needed to adapt the experience for customers coming from different marketing channels. We also learned a great deal about how customers perceive financial information across different marketing touchpoints so that we could better drive responses from each channel.”
