We help brands teams navigate diverse and dynamic markets to help them maintain a strong growth trajectory. Comprehensive market landscape research provides the insights teams need to align their strategies across global objectives, in-market goals, and across categories.
We design research programs that provide data-driven and qualitative insights that help teams build a roadmap that helps them meet new challenges with confidence and maintain focus on their overall growth objectives.
Do you have the ability to detect emerging threats and opportunities quickly?
The ability to identify threats and opportunities when they first appear on the horizon allows teams to assess and adapt based on the specific needs of their customers or clients. Read more about the role Market Landscape research plays in helping teams stay the course or shift strategies to align with marketplace changes.
Brands can’t sustain growth on gut instinct. Access to critical information about market size, competitor dynamics, and emerging trends ensure brands develop targeted action plans in the markets they enter. Learn more about the role of Market Landscape research in determining your brand’s opportunities for growth.
projects a year using immersive techniques + data science
quantitative surveys a year
qualitative sessions annually
countries of project experience
Watch this webinar to hear about insights-based global market research strategies.
A clear assessment of the market helps you bridge the gap between what your brand team wants to do, and how those plans might play out in the current and emerging market. Research insights can help teams identify high-ROI opportunities, understand specific brand drivers they should promote, and provide intelligence on competitors to look out for and consumer trends that might be beneficial to the brand.
Our approach to Market Landscape research has helped teams develop detailed sales forecasts, select optimal distribution channels, and capture customer feedback to ensure activation plans are on target. Internally, the research insights aligns teams on overall goals, giving them the ability to focus on the high-reward opportunities in each market. Read this blog to learn more about the impact Market Landscape research can have on your bottom line.
Brands that have a baseline of research to reference, a clear understanding of the markets that they’re in, and ongoing tracing data are better equipped to deal with issues such as drastic market shifts, economic downturns in markets they serve. When the need arises to react, brand teams have access to historic market landscape data insights and trends, and they already have a lot of knowledge about customers there. They can leverage the existing data to launch specific studies to develop a clear understanding of the situation for developing action plans. This case study provides a clear example of how a large financial services firm was able to adapt to threatening changes.
Regular stakeholder interaction through interviews and workshops ensures alignment with activation goals and integrates emerging insights into growth strategies. We work hard during early-stage research to ensure we’re getting perspective and feedback about market dynamics from a wide range of stakeholders. This helps us frame our research to meet the overall brand objectives while taking into consideration the specific needs of various markets and/or departments within the company. Ongoing check-ins help us ensure we’re on the right track with the research and provide touchpoints to build buy-in that will be essential for successful research activation, keeps all parties informed and aligned, ensuring that the research remains relevant and actionable throughout its lifecycle. Learn more about our commitment to stakeholders when it comes to research activation.
Market Landscape research helps teams bring definition to how consumers across varying markets feel about your product or service, unique needs that they have, and information about what motivates them to search out products like yours — or your competition’s. When teams have access to these insights, they can brainstorm new products, or identify small changes to their product or service lines that might have a big impact on sales or adoption for various market segments. Here’s a specific example of how Market Landscape research helped a global food and beverage brand explore and launch a new product innovation.
Market Landscape research will help your team understand the local market dynamics that will impact your success. For example, we maintain a global network that can help with preliminary research. Sometimes we can quickly learn that the regulatory climate or even the infrastructure would represent a barrier for the brand expansion, saving the team precious budget and time. More often, however, we’re able to research the market landscape to identify key competitors and consumer trends in specific markets, and then help teams gain deeper knowledge about the market through in-market immersive qualitative work. This approach helps brand teams tailor activation planning for each market. Teams will develop an understanding of the market nuances they should keep in mind, which can help them align global messaging with regional needs to gain a competitive advantage. Explore Q&A about our global Market Landscape research program to learn more.
Partnering with Radius has given depth to our research we did not have previously. Our work not only validated our retail partners’ own data, it helped expand our conversations to allow us to deliver value and partnership beyond that of our competition.”
