An innovation mindset helps brands evolve and adopt new strategies to stay ahead in a competitive landscape. We work with leading brands across industries on innovation to help them launch new products and product lines, refine existing offerings, and develop communications that help them establish stronger connections with consumers.
We’re continually refining our innovation ecosystem to help brand teams develop new products and services faster. From tools like Innovation Sprints™ to new opportunities for rapid prototyping, we deliver qualitative and quantitative resources that enrich their research approach to build stronger growth opportunities.
Innovation requires strong data and rich human insights. Let’s talk about your program.
Innovation Sprint™ combines a mix of methodologies including immersive sessions, online bulletin boards, and quantitative studies to develop an accurate picture of consumer behaviors and needs to generate opportunities that will resonate.
Innovations fuel differentiation for your brand and help you capture attention. These 5 strategies represent our holistic approach to innovation as a core element of brand growth.
Explore strategies that help brands achieve differentiation.
projects a year using immersive techniques + data science
quantitative surveys a year
qualitative sessions annually
countries of project experience
Activation makes your innovation ideas come to life. Watch this webinar replay on best practices to implement global research, case stories for North America and EMEA, and enhancements AI can bring.
Innovation requires a strategic approach, focusing on real-world problem solving, stakeholder engagement, and close attention to the current and emerging market landscape. We’ve identified nine crucial elements for successful innovation. These include: embracing the ambiguity of the Fuzzy Front End, leveraging existing knowledge, and optimizing concepts with consumer input. Engaging key stakeholders from the inception of the idea to its activation ensures alignment and clarity in success metrics. Ultimately, successful innovation hinges on translating research insights into actionable strategies that propel ideas from conception to market realization. Read more about the 9 elements of innovation work.
Our Innovation Sprint™ approach combined with rapid product testing and prototyping capabilities helps us move brand teams through iteration and refinement of ideas quickly, ensuring the ideas meet the brand’s capabilities as well as customer expectations. A recent case study featuring a major stationery brand highlights the efficiency of this method, where six product prototypes were tested among 300 consumers in just a few weeks. By leveraging custom modules tailored to specific needs, the sprint identified the prototypes with the highest potential for success, underscoring the power of Innovation Sprint™ in accelerating product development timelines. Read the case study to explore our innovation process.
When stakeholders and leaders need to gain a better perspective, engaging directly with experts and consumers provides direct feedback and experiential learning. We recently helped a CPG brand team gain actionable insights on sustainable packaging, taking them on a two-way immersion excursion to explore retail and in-home environments. These Consumer Connects sessions helped the team gain insight into consumers’ everyday experiences and attitudes towards sustainable packaging that they couldn’t get from traditional data analysis. We go to great lengths to connect brands with real world experiences to let the voice of the customer guide their product and service development initiatives. For full details on this project, read the case study.
We help teams generate numerous ideas and identify key concepts through comprehensive guided sessions. For example, we recently helped a large global food company generate 100 ideas and identify 15 priority concepts for further development. This process involved a combination of online bulletin boards, in-home ethnographies, immersion excursions, and virtual sessions, resulting in creative ideas centered around clear action plans. Read the full case study to see how our innovation approach works for brands that need innovative new product ideas.
Integrating super consumers into the innovation process helps refine ideas and ensure customer alignment. Super consumers are people who are highly engaged with your brand and can deliver supportive – and critical – information to help your team make strategic decisions. Here are some tips for leveraging super consumers including how to identify and engage with them.
Radius was a great partner on a recent new product exploration for our consumer health business. They took time to really understand our business objectives, they worked hard to propose the right project design and they turned the final synthesis around quickly. Because of their work, we were able to make a clear recommendation to our senior leadership team.”
