Optimization research gives brand teams valuable insights they need to refine their offering based on market drivers and customer preferences. A critical element of an overall brand health strategy, Optimization puts products or services in the best position for go-to-market readiness, giving the brand an edge over the competition and a stronger growth trajectory.
Our comprehensive Optimization research approach combines data with hands-on human input. Let’s talk about how we can help.
Optimizing your product line is crucial in meeting consumer expectations and offering unique value propositions. A diverse and distinctive product array resonates with consumers. Learn more about strategies to improve your offering.
When customers have an opportunity to explore your new product first-hand, they can provide surprising and helpful feedback. This approach helps you develop offerings that resonate in the market and drive revenue. Here’s some advice on inviting customers into your planning process.
projects a year using immersive techniques + data science
quantitative surveys a year
qualitative sessions annually
countries of project experience
Once the insights are in, activation can be complex for optimization projects, particularly if multiple regions are involved. Our team recently hosted a webinar with great suggestions and strategies for activating research. Watch now.
Optimization research helps brand teams identify consumer preferences and market trends for new products or product lines, keeping brands in touch with shifts in the market. Our approach includes both qualitative and quantitative methods to explore customer needs, refine strategies, and activate targeted plans. A robust optimization program provides the insights necessary for informed decision-making, allowing teams to adapt quickly to changes and deliver products or services that resonate with their audience. This mindset helps maintain stronger product or service lines, contributing to overall brand health. Learn more about the role of optimization in a successful brand growth strategy.
Optimization research delivers specific and strategic information on elements such as pricing strategies, product development, and consumer relevance. With this type of information, brand teams can weigh the variables to create an ideal product or service. We will often provide teams with tools or trackers that help them see how changing variables might impact their success financially or against their competitors. Ultimately, the knowledge gained through an optimization study allows teams to align their offering with consumer preferences and market demands. Find out how optimization helps brands develop activation strategies to compete in specific market situations.
Yes, retail partners are a critical element in product optimization. We invite key stakeholders to early meetings to understand the opportunities and challenges that exist, and begin building our research approach with this input. With all relevant teams at the table, we can ensure important optimization elements are studied, from product design to packaging and store/shelf placement. Here’s a case study example of how this approach can make a difference.
Strategic insights into elements like pricing, product features, and consumer demand enable brand teams to evaluate the variables against their capabilities or budget to create optimal products or services. Research insights can also save a team from spending budget, or launching a product that will struggle for market share. Discover how optimization helps brands develop activation strategies to compete effectively in specific markets. Find out how optimization helps brands collaborate with customers to gain a competitive edge.
Brand teams can sometimes get lost in their product lines, which probably means customers are getting lost, too. Optimization research provides rich information that teams can use to prioritize what their audience wants and help them tailor their offering to resonate with their target customers. Revising product portfolios helps teams make refinements across the organization, for example, updating messaging to reflect customer needs, or re-thinking customer experience issues to meet expectations. Find out more about growth strategies that help brands flourish.
Before we repositioned our portfolio, we brought in Radius to validate our assumptions. It’s a good thing we did. The analysis dramatically shifted our 5-year plan.”
