426 State Street
Schenectady, NY 12305
Erica leads a team of analysts and helps existing and new clients tackle challenging business issues through smartly designed research plans. She joined Radius in 2008, with prior experience as a client service manager at Added Value and two years in the Strategic Planning and Information division of L’Oréal USA.
Erica’s experience spans both qualitative and quantitative techniques across a wide range of B2C and B2B industries, including consumer packaged goods, food & beverage, fashion & beauty, retail channels, toys & children’s merchandise, and media & communication services.
She is an expert in transforming data into compelling, actionable insights and was a guest speaker at Women in Research (WiRE) to present Storytelling through Data Visualization.
Erica holds a BS in Marketing from Fairfield University, Charles Dolan School of Business.