David has over 30 years of experience in international market research, encompassing a range of categories but with specialism in the technology and B2B space. He would describe himself as a research “all-rounder”, equally at home in quantitative and qualitative research disciplines.

David was one of the founders of Strive Insight, an award winning UK insight agency that merged with Radius Global in late 2023. Prior to starting Strive, he held board roles at two international agencies, working with clients and colleagues across the globe. David enjoys working hands-on with key clients and their strategic challenges. His project experience is broad and includes ideation and innovation through to product launch and customer experience. Although he has worked on many issues his career, he would never claim to have ‘seen it all’. Indeed David relishes bringing creativity to address the many new and ever-changing challenges that his clients face.