Discover how Radius designed a holistic research approach to uncover the nuances of the Chinese market.
A leading brand of nutritional supplements sought to grow market share through a more sophisticated targeting strategy.
projects for personal care brands per year
split between qualitative and quantitative engagements
major personal care brands served annually
countries of project experience
The Radius team did an amazing job of creating the right balance between cultural immersion and driving business understanding. The persona the team created is now the north star for all innovation, line extensions, and communication planning.”