Personal Care

Insights into fast-moving trends and consumer preference.

Our team of personal care experts provides a deep foundation of strategic analysis for this highly competitive industry. We guide brands to growth through sophisticated segmentation techniques, robust positioning analysis, and customer journey approaches to influence decision-making and loyalty.

Our personal care clients include:

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Brand building work for personal care clients:

Experience that matters:


projects for personal care brands per year


split between qualitative and quantitative engagements


major personal care brands served annually


countries of project experience

Let’s discuss ways to grow your brand.

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The Radius team did an amazing job of creating the right balance between cultural immersion and driving business understanding. The persona the team created is now the north star for all innovation, line extensions, and communication planning.”
Teresa Clark, Global Insights Associate Director, Clorox