Personal Care

Insights into fast-moving trends and consumer preference.

Our team of personal care experts provides a deep foundation of strategic analysis for this highly competitive industry. We guide brands to growth through sophisticated segmentation techniques, robust positioning analysis, and customer journey approaches to influence decision-making and loyalty.

Our personal care clients include:

Brand building work for personal care clients:

Launching a beauty brand in China.

Discover how Radius designed a holistic research approach to uncover the nuances of the Chinese market.

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Segmenting the supplement category to fuel growth.

A leading brand of nutritional supplements sought to grow market share through a more sophisticated targeting strategy.

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Understanding path to purchase.

A premium adhesive bandage brand pursued deep insights into shoppers’ decision-making at the shelf.

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Experience that matters:

150+

projects for personal care brands per year

50/50

split between qualitative and quantitative engagements

20+

major personal care brands served annually

40+

countries of project experience

Let’s discuss ways to grow your brand.

The Radius team did an amazing job of creating the right balance between cultural immersion and driving business understanding. The persona the team created is now the north star for all innovation, line extensions, and communication planning.”

Teresa Clark, Global Insights Associate Director, Clorox