Technology

Stay wired into your users.

Leading B2C and B2B technology brands partner with Radius to uncover insights from all key audiences; including decision makers, purchasers, and users of their products and services. We’ve guided the growth plans for major hardware, software, digital content, and digital experience providers to ensure they are strengthening relationships across all of their targets.

Our tech clients include:

Webinar:

Discover how Radius helped Dell transform its marketing and messaging.

Experience that matters:

75+

projects a year

35%

of projects with B2B focus

11,000+

quantitative surveys a year

750+

qualitative sessions a year

25

tracking studies annually

40+

countries of project experience

We are one of the top market research companies providing custom designs of qualitative and quantitative approaches to solve business, marketing, and product issues.

Our strategic specialties:

A&U research
Brand equity
Decision pathways
Feature prioritization
Market landscape
Messaging strategies
New product innovation
Pricing elasticity
Segmentation

Target audiences:

Business decision-makers
Consumers
IT decision-makers
Product innovators, designers, line managers, marketing and brand managers
SaaS and Cloud solution providers, platform decision makers, buyers and implementers
Software/Application developers, implementers, architects, engineers
Value-added resellers

Let’s discuss ways to grow your brand.

Radius has been a true partner in our recent segmentation research. They were instrumental in designing a survey that addresses the research needs of multiple business units at Service Now.”

Jia Guo, Senior Manager, Service Now