Stay wired into your users.

Leading B2C and B2B technology brands partner with Radius to uncover insights from all key audiences; including decision makers, purchasers, and users of their products and services. We’ve guided the growth plans for major hardware, software, digital content, and digital experience providers to ensure they are strengthening relationships across all of their targets.

Our tech clients include:

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Discover how Radius helped Dell transform its marketing and messaging.


Experience that matters:


projects a year


of projects with B2B focus


quantitative surveys a year


qualitative sessions a year


tracking studies annually


countries of project experience

We are one of the top market research companies providing custom designs of qualitative and quantitative approaches to solve business, marketing, and product issues.

Our strategic specialties:

  • A&U research
  • Brand equity
  • Decision pathways
  • Feature prioritization
  • Market landscape
  • Messaging strategies
  • New product innovation
  • Pricing elasticity
  • Segmentation

Target audiences:

  • Business decision-makers
  • Consumers
  • IT decision-makers
  • Product innovators, designers, line managers, marketing and brand managers
  • SaaS and Cloud solution providers, platform decision makers, buyers and implementers
  • Software/Application developers, implementers, architects, engineers
  • Value-added resellers

Let’s discuss ways to grow your brand.

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Radius has been a true partner in our recent segmentation research. They were instrumental in designing a survey that addresses the research needs of multiple business units at Service Now.”
Jia Guo, Senior Manager, Service Now