Insights that lead to healthy brand growth.

Leading healthcare and pharmaceutical brands partner with Radius to uncover insights into the needs and behaviors of physicians, patients, pharmacies, and laboratories. Our strategic thinking guides clients in understanding the complex relationship between physician and patient from disease diagnosis to treatment. We also deploy advanced analytics techniques to help manufacturers determine product features and price optimization.

Our healthcare and pharmaceutical clients include:

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Learn how Abbott Laboratories uncovered breakthrough consumer insights using a Job-focused Storytelling approach.


Experience that matters:


healthcare projects a year using immersive behavioral techniques + advanced data science


quantitative surveys per year


qualitative sessions annually


countries of project experience

We are one of the top market research companies providing custom designs of qualitative and quantitative approaches to solve business, marketing, and product issues.

Our strategic specialties:

  • A&U research
  • Brand equity
  • Decision pathways
  • Market landscape
  • Messaging strategies
  • Optimal product functionality
  • Pricing elasticity
  • Segmentation
  • Treatment activity cycle

Target audiences:

  • Hospital administrators
  • Lab Managers
  • Neurologists
  • Nurses
  • Patients
  • Primary care physicians
  • Psychiatrists
  • Scientists
  • Surgeons

Let’s discuss ways to grow your brand.

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Radius helped us develop research methodologies that get to the heart of the questions we were looking to answer — improving our research capabilities, our service to business units, and overall decision-making capability.”
Kim Van Belle, ViiV Healthcare (previously Gore Medical)