Consumer Durables and Home Improvement

RIGHT AT HOME WITH CUSTOMER NEEDS.

Consumer Durables photo

We have partnered with leading real estate, construction, home improvement and durable brands to address customer needs and identify business- building opportunities.

Together with our Energy Practice, we have covered many sub categories and current topics in the industry such as Smart Homes, green/recycled materials and more. We invest in our own research to enhance our knowledge for our many clients, including manufacturers and retailers.

We are a proud sponsor and research partner to the Home Improvement Research Institute (HIRI).

Business Issues:

Some of the questions and issues we frequently address with our clients:

  • How are customers talking about the category? What’s the tone and content on social media regarding brands and trends?
  • What drives purchase of particular products and brands? My brand? Where are opportunities to differentiate/add value?
  • How can we change less than optimal customer attitudes and behaviors to improve customer perception and increase sales?
  • Who should you target for deepening relationships and how?
  • What is the trial volume for our new product or service?
  • What is the optimal lineup and pricing by channel or customer types?
  • What’s the right mix for new products or services, line extensions, or an ad campaign?
  • How do I best influence customers before, during and after the purchase process? What types of point of purchase material work?
  • What are the pain points/unmet needs (white space) we can use for positioning or innovation?
  • How can we identify new ideas for services/offers or messaging to increase traffic or share?
  • Which countries represent the most promising targets for my product line? What should we be offering to best meet their needs

Category experience includes:

  • Breaker boxes and breakers
  • Ceiling fans
  • Construction materials and siding
  • Electric and gas space heaters
  • Faucets
  • Gas washers and dryers
  • Home alarm systems
  • Home appliances, home appliance repair and replacement contracts
  • Hot water heaters
  • Home and Commercial design/redesign – in total, and components
  • Landscaping:  Tree, shrubs, other ornamentals
  • Lighting, Energy efficient light bulbs
  • Paint
  • Pneumatic nail and stapling guns
  • Pool pumps, Central HVAC systems, AC filters, Heat pumps, Agricultural pumps
  • Programmable thermostats
  • Replacement windows and doors
  • Replacement garage doors
  • Small appliances such as blenders, coffee makers, vacuums, etc.

Target Audiences:

We are experienced in talking with end consumers and DIYers about home improvement and durables issues, as well as a breadth of specialty targets:

  • Architects
  • Contractors and Builders
  • Dealers/Distributors
  • Electricians
  • Installers
  • Kitchen and Bath Designers
  • Landscape Designers
  • Property Managers
  • Professional Painters
  • Retailers
  • Wholesalers/Suppliers

Learn more about our experience and custom approach.

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