Consumer Durables and Home Improvement


Consumer Durables photo

We have partnered with leading real estate, construction, home improvement and durable brands to address customer needs and identify business- building opportunities.

Together with our Energy Practice, we have covered many sub categories and current topics in the industry such as Smart Homes, green/recycled materials and more. We invest in our own research to enhance our knowledge for our many clients, including manufacturers and retailers.

We are a proud sponsor and research partner to the Home Improvement Research Institute (HIRI).

Business Issues:

Some of the questions and issues we frequently address with our clients:

  • How are customers talking about the category? What’s the tone and content on social media regarding brands and trends?
  • What drives purchase of particular products and brands? My brand? Where are opportunities to differentiate/add value?
  • How can we change less than optimal customer attitudes and behaviors to improve customer perception and increase sales?
  • Who should you target for deepening relationships and how?
  • What is the trial volume for our new product or service?
  • What is the optimal lineup and pricing by channel or customer types?
  • What’s the right mix for new products or services, line extensions, or an ad campaign?
  • How do I best influence customers before, during and after the purchase process? What types of point of purchase material work?
  • What are the pain points/unmet needs (white space) we can use for positioning or innovation?
  • How can we identify new ideas for services/offers or messaging to increase traffic or share?
  • Which countries represent the most promising targets for my product line? What should we be offering to best meet their needs

Category experience includes:

  • Breaker boxes and breakers
  • Ceiling fans
  • Construction materials and siding
  • Electric and gas space heaters
  • Faucets
  • Gas washers and dryers
  • Home alarm systems
  • Home appliances, home appliance repair and replacement contracts
  • Hot water heaters
  • Home and Commercial design/redesign – in total, and components
  • Landscaping:  Tree, shrubs, other ornamentals
  • Lighting, Energy efficient light bulbs
  • Paint
  • Pneumatic nail and stapling guns
  • Pool pumps, Central HVAC systems, AC filters, Heat pumps, Agricultural pumps
  • Programmable thermostats
  • Replacement windows and doors
  • Replacement garage doors
  • Small appliances such as blenders, coffee makers, vacuums, etc.

Target Audiences:

We are experienced in talking with end consumers and DIYers about home improvement and durables issues, as well as a breadth of specialty targets:

  • Architects
  • Contractors and Builders
  • Dealers/Distributors
  • Electricians
  • Installers
  • Kitchen and Bath Designers
  • Landscape Designers
  • Property Managers
  • Professional Painters
  • Retailers
  • Wholesalers/Suppliers

Learn more about our experience and custom approach.

Contact Us