Giuseppe spent the first years of his career in marketing management with large corporations (British Petroleum, Kodak, Carlsberg and Whirlpool), and his experience ranged from new product development to advertising, from trade marketing to consumer insight. After 20 years running his own research agency in Italy and working on a wide range of different sectors, Giuseppe became a co-founder of Strive Insight, an award winning UK insight agency that merged with Radius Global in late 2023.

Giuseppe’s main goal has always been to use his skills and know-how to explore and understand consumers and market dynamics helping clients to better map their way around the marketplace. He draws on his previous experience in brand management to deliver strategic and actionable thinking.