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Business Issues:

Some of the questions and issues we frequently address with our clients:

• How are customers talking about the category? What’s the tone and content on social media regarding brands and trends?
• What drives purchase of particular products and brands? My brand? Where are opportunities to differentiate/add value?
• How can we change less than optimal customer attitudes and behaviors to improve customer perception and increase sales?
• Who should you target for deepening relationships and how?
• What is the trial volume for our new product or service?
• What is the optimal lineup and pricing by channel or customer types?
• What’s the right mix for new products or services, line extensions, or an ad campaign?
• How do I best influence customers before, during and after the purchase process? What types of point of purchase material work?
• What are the pain points/unmet needs (white space) we can use for positioning or innovation?
• How can we identify new ideas for services/offers or messaging to increase traffic or share?
• Which countries represent the most promising targets for my product line? What should we be offering to best meet their needs