If you’re marketing in tech today, navigating change effectively isn’t enough. It’s essential to maintain a leadership position. The speed of innovation, complexity of buyer journeys, and pressure to prove ROI faster have redefined what it means to build and grow a leading brand in this space. While data is abundant, clarity isn’t. That’s where specialized market research consulting becomes critical.
Meet Radius Tech
Radius Tech is the technology practice of Radius Insights, merging together all Radius technology thought leaders to serve the world’s leading tech brands with market research consulting that’s not just custom but category-native. As your partners in brand growth, we help you make confident business decisions with customer-driven insights.
Born from the acquisition of Illuminas, a research consultancy with over 25 years of experience delivering advanced custom research to the biggest names in tech, Radius Tech blends that heritage with the strategic power and capabilities of Radius’ global technology practice.
This isn’t just branding. It’s a statement of intent.
Why the tech space needs insights built for tech
Technology brands don’t follow the same playbook as CPG or financial services, and they shouldn’t be treated like they do. Tech decision-makers evaluate differently. Messaging lands differently. Buying cycles involve more stakeholders, and product innovation moves at breakneck speed.
Too many market research consulting partners bring a one-size-fits-all model to a space that demands specificity.
Radius Tech was built to solve that.
We’re not just insights professionals who “get” tech. We’re tech strategists at our core, who also happen to be exceptional researchers. Our methods are designed around the fundamental questions tech marketers face, from feature prioritization and product-market fit to brand equity, thought leadership, journey mapping, message testing, and strategic segmentation.
Market research consulting built for tech
Radius Tech’s market research consulting is grounded in Radius’ proprietary Brand Growth Navigator framework to guide brand teams on business, product, and marketing strategies and offers holistic research approaches that provide customer insights on the strategic issues most relevant to your brand’s lifecycle and growth priorities.
Radius Tech is how the Radius promise comes to life for tech brands. Every Radius pillar — from distinctive experiences to insights that live on — finds its expression in Radius Tech’s category-first, agile, and tech-native approach. It’s not just research. It’s research built for tech.
- A Distinctive Experience: Tech companies face fast product cycles, agile development environments, and hyper-competitive markets. They need custom research designs that account for this complexity. Radius Tech tailors every engagement to the nuances of the tech buyer, GTM motion, and market context, delivering insights that reflect how tech actually works.
- Create Insights from Anywhere: Tech brands are sitting on a wealth of behavioral, CRM, and digital data but often struggle to connect the dots. Radius Tech integrates internal, third-party, and custom data collection with AI-enhanced analysis to extract signal from noise. This creates richer, more predictive insights across product, marketing, brand, and CX functions.
- Engage and Inspire: Insight without activation is wasted potential. In tech organizations, where cross-functional alignment is crucial, Radius Tech delivers insights in a way that tells a story, influences stakeholders, and accelerates action. Our deliverables resonate with product, marketing, CX, and sales teams alike, helping insight leaders drive momentum and buy-in.
- Insights that Live On: The pace of change in tech demands that research doesn’t just answer today’s question — it must enable future decisions. Radius Tech provides tools, playbooks, dashboards, and activation workshops to ensure findings are internalized and used long after the deck is delivered, embedding insight into the brand’s operating rhythm.
Radius Tech is built on the same foundational principles that make Radius a trusted partner to leading brands and we apply those principles through a tech-native lens.
Who we serve
Radius Tech partners with global and emerging leaders across:
- Enterprise and consumer technology (hardware, software, services)
- Cloud and data infrastructure
- Cybersecurity, IoT, and SaaS
- Digital platforms and consumer tech brands
If your business lives at the intersection of technology, marketing, and innovation, we’re built for you.
Let’s talk
We know the questions keeping tech CMOs, product marketers, and CX strategists up at night because we’ve helped answer them for decades. Now, with the launch of Radius Tech, we’re doubling down on our commitment to market research consulting that’s faster, sharper, and more strategic because it’s built for tech.
Want to learn more about how Radius Tech can support your next wave of growth?
