Technology shapes consumer behavior across every industry. Whether you’re launching new innovations or optimizing existing services, you need to know if your customers are ready for the next step.
Our survey provides the insights you need to understand technology adoption patterns, predict customer readiness, and make informed decisions about product development and marketing strategies through proven market segmentation research.
The award-winning TRI 2.0 measures consumers’ propensity to adopt and embrace cutting-edge technology through 16 proven attributes, categorizing individuals into five distinct segments.
This framework has become the global standard, used by hundreds of researchers in more than 40 countries across industries from healthcare to financial services.
U.S. consumers studied
years of data
technology categories
countries using TRI
Consumer Technology
Key Research Areas
Mobile App Categories
Our proprietary framework helps you understand customer readiness to adopt technology-based products and services. Available in two versions: a comprehensive 16-item scale for technology-focused studies, or a streamlined 10-item scale for broader research applications.
Measured via the 16 (+7) attributes of the Technology Readiness Index (TRI 2.0), individuals are scored on their tendency to adopt technology and categorized into one of five segments. These segments provide valuable insights into their beliefs and also provide you with a better understanding around the dynamics behind acceptance and satisfaction, allowing you to tailor product development and customer support to meet the diverse needs of your target audience through strategic market segmentation research.
The Technology Readiness Index can be licensed for both commercial and academic research uses. Our copyrighted questionnaire includes proprietary algorithms for creating precise TR segments.
Use the TRI 2.0 with any population and survey method to gain deeper insights into technology adoption behaviors.
The TRI has been used across diverse applications including travel, healthcare, financial services, education, transportation, digital government, agriculture, and emerging markets. This market segmentation research has proven valuable across industries and geographies.
The NTRS is co-sponsored by Illuminas and the Responsible Business Center at Fordham University’s Gabelli School of Business.
