Jo is a creative thinker with a ‘get stuff done’ mentality.

With over 15 years of qualitative experience helping brands grow by truly understanding people, Jo brings sharp thinking, strong instincts, and a human touch to strategy.

A listener first, she is skilled at spotting and distilling tensions and motivations into insights that impact the bottom line.

Creative, grounded, and (she’s told) genuinely fun to work with, she’s a partner who understands the importance of business commitment over consensus – and always brings the energy to make things happen.

Specialisms: Insight identification, ethnography research, early stage/front-end innovation, creative workshop design and facilitation, activation planning, brand positioning and communication strategy development.