The 2025 Most Innovative Companies
The American Innovation Index™ (Aii) scores and ranks the innovativeness of U.S. companies based on their customer’s perceptions.
Consumers expect more from companies than a satisfactory experience or a good price. Our research tells us that driving social innovation downstream to influence the customer experience matters.
Companies that engage in positive innovation are perceived as more attractive and rewarded with greater loyalty and achieve higher financial performance.
Innovation is a necessity for companies to survive and grow, but innovation that benefits society and the environment further increases customer loyalty, creating a truly transformative company.
Social innovation helps companies differentiate their brands, build customer loyalty and ensure that their well-meaning efforts are recognized by customers. The Social Innovation Index (Sii) quantifies the social innovation of companies from the perspective of their customers.
The 8th Annual Aii covers 200 firms from 20 industries based on experiences captured from nearly 33,000 customer-company relationships. The Aii is a joint project with Fordham University’s Gabelli School of Business and the Norwegian School of Economics. The Aii is unique in that it measures innovation from the customer’s point of view rather than relying on expert opinions that bypass what customers actually experience.
Schedule time with our team to understand how customers perceive YOUR brand and learn how to develop an innovation strategy that drives customer loyalty and the bottom line.
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In today’s competitive business environment, U.S. companies are striving harder than ever before to keep up with their customers’ continuously evolving preferences and demands while simultaneously driving innovation. The American Innovation Index™ (Aii), now in its eighth year of providing important insights into the mindset of the American consumer, scores which companies’ consumers sense they are the most innovative within their sector. Results of the 2025 Aii have just been published, and three multinational industry giants—IKEA, Apple, John Deere—have secured the top spots.
