Business Issue
A global electronics manufacturer needed customer insights consulting to better understand the impact of digital innovation on how consumers shop for and experience its products. The company was particularly interested in how consumer behaviors and attitudes were evolving in response to its new DTC model, digital tools, and marketing. The goal was to ensure these innovations were adding value—and not creating friction.
Custom Solution
Radius Tech’s customer insights consulting developed a multi-country qualitative program to uncover the realities of shopping and product usage behaviors, understand customer expectations for omnichannel experiences, and identify the levers of loyalty and retention. We focused on uncovering the needs and emotions that shape consumer decision-making in each region and revealed subtle differences in behavior and value perception. This was particularly important to understanding the points where the brand was falling short and where it had the right to win.
Growth Outcome
The work informed short- and long-term innovation priorities and guided improvements in marketing and messaging. Most importantly, it uncovered a gap in expectations between the brand and its customers—enabling the client to adapt key parts of the customer experience, and reposition its value in the eyes of its market.
Let’s talk about how Radius Tech can support your next big decision.
