By: Radius Tech
Business Issue
A Fortune 500 infrastructure provider needed a deeper, real-time understanding of how enterprise IT leaders were managing infrastructure and integrating priorities like security, AI, and sustainability. Traditional feedback channels lacked depth, leading to a need for more immersive, actionable voice of customer research to inform product strategy and internal culture.
Custom Solution
Radius Tech conducted a multi-wave voice of customer research study with 150 IT decision-makers. The study included in-depth interviews across six waves, with findings disseminated as short video reels released weekly across the division. The program served as both an insight generation engine and a Customer Empathy Program to foster cultural change within the client’s Compute Division.
Growth Outcome
The VoC program identified new strategic opportunities in AI and sustainability, while also highlighting specific pain points in security and infrastructure management. It uncovered perception gaps in customer experience, enabling our client to align internal practices more closely with customer needs.
Strategic Value
The study influenced the client’s product roadmap, reinforced a customer-first mindset across teams, and drove greater employee engagement with real-world customer perspectives. This approach positioned the brand as a leader in customer-centric innovation within the enterprise IT space.
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