Radius Tech

MOST RESEARCH FIRMS ADAPT TO TECH. RADIUS TECH WAS BUILT FOR IT.

In tech, buying journeys are nonlinear, cycles are fast, and stakeholders are complex. Yet many research firms still use one-size-fits-all methods. Radius Tech was built differently: tech specialists and researchers who design custom approaches to fuel product strategy, sharpen messaging, strengthen brands, and drive go-to-market success.

Introducing Radius Tech — research & insights built for the speed, complexity, and ambition of today’s technology brands.

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Category-Native Insights for Driving Growth

Find out how our tech-focused approach helps brand teams identify the optimal growth path for their products and services.

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The latest blogs and case studies from our tech team:

Introducing the Radius Tech Team

We’re not just insights professionals who “get” tech. We’re tech strategists at our core who also happen to be exceptional researchers.

Inside the Mind of the Tech Readiness Segments

For over 25 years, our National Technology Readiness Survey (NTRS) has helped leaders see who’s ready for what’s next. Meet the five segments driving adoption this year.

How Medium and Large Enterprises Are Using Platform Engineering

The next wave of platform engineering brings AI to automate infrastructure, analyze data, improve visibility, and streamline CI/CD—making platforms smarter, more resilient, and more complex.

Aligning Brand Tracking with Stakeholder Needs

Learn how we created a best-in-class global measurement program to inform and shape brand strategy for a global tech leader.

Consumer Optimization Research Informs GTM Strategy for Wearable Tech

For four years, we have partnered with a leading provider of wearable health and fitness trackers and smartwatches on an annual study to explore features, portfolio, and pricing strategy.

Unlocking Hidden Whys

A qualitative study rooted in the JTBD framework gave a global technology brand a deep understanding of what motivates B2B customers to purchase their hardware. Read more.

Jay Shutter talks about how Radius Tech designs insights work to align qual and quant methodologies with the growth objectives of each project.

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Our tech clients include:

The Radius Tech team delivers category-native insights that are the essential element brands need to anticipate market shifts and develop future-ready innovations.

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Let's discuss ways to grow your brand.

Radius has been a true partner in our recent segmentation research. They were instrumental in designing a survey that addresses the research needs of multiple business units at ServiceNow.”

Jia Guo, Senior Manager, Service Now