Like most companies, yours is likely under increasing pressure to quickly bring new ideas to market. You don’t have the luxury of long lead times when it comes to filtering through new concepts, identifying the winners, and making enhancements that will strengthen performance.
That’s why we are talking about the benefits of Real Time Concept Optimization™ (RTCO), which was developed by Radius to help brand teams get insights faster. RTCO provides your organization with consumer-driven evaluations that include instant feedback and immediate guidance to evolve and refine ideas. The benefits of this approach include:
The Real Time Concept Optimizer™ works by allowing learnings from each focus group to inform the rework of concepts, which are then presented to the next focus group. This process is repeated across several focus groups (determined based upon the number of concepts to be tested and the number of subgroups/segments to be included). Specifically, here’s how it works:
Ultimately, the Real Time Concept Optimization™ Approach offers insight into:
Radius Global Market Research brings more than 60 years of experience in new concept development to ensure that your business objectives are met with the highest degree of capability and attention to detail. If you would like to learn more about how your organization can benefit from the Real Time Concept Optimizer™, please contact us.