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The latest insights and case studies on Targeting Strategy:

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Strategies to Help Brands Understand Current Customer Trends

by Jamie Myers

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Global Growth Series: Creating an Effective Global Targeting Strategy to Drive Growth

by Paul Thomas and Mark Vogel

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Targeting Research Toolkit: Effective Targeting Strategies for Brand Growth

by Mark Vogel

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Is your brand at a strategic inflection point?

by Jamie Myers

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3 Things That Get Your Brand Into Consideration

by Mark Vogel

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runway closeup on the playground

Finding the Right Starting Point for Brand Growth.

by Jamie Myers

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Key Issues to Explore or Revisit with Customers During Times of Financial Volatility

by Christine Drummond

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How Market Sizing Helped a Firm Identify Growth Potential Opportunities

by Michael Jennings

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Blending Customer Motivations and Data for Better Segmentation

by Jamie Myers

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How Activation Helps Brands Leverage Targeting Research for Long-Term Growth Strategies

by Mark Vogel

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How a Focus on Activation Helped an Online Marketplace Capitalize on their Segmentation

by Mark Vogel

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Best Practices - Using Mixed Methodology for Stronger Segmentation

by Gennifer Jackson

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Creating a global strategy for new acquisitions.

by Shari Aaron

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Creating global targeting strategies with confidence.

by Jamie Myers

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4 checkpoints for your brand’s growth journey.

by Jamie Myers

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Finding meaningful segments for your brand.

by Gennifer Jackson and Michael Jennings

2021/10/direction-245.jpg Wide view image of male hand placing two wooden cut circles with arrows pointing up and down over yellow background.
Wide view image of male hand placing two wooden cut circles with arrows pointing up and down over yellow background.

How brand tracking guides strategic recalibration.

by Paul Donagher

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Woman driving car

5 tips for driving stakeholder involvement with segmentation.

by Shari Aaron

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Is your brand pointing in the right direction?

by Jamie Myers

2021/10/people-blocks-245.jpg Hand of a businessman picking a wooden cube block with icon people standing out from the crowd.
Hand of a businessman picking a wooden cube block with icon people standing out from the crowd.

5 ways to assess the COVID impact on your targets.

by Jamie Myers

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How Cross-Functional Teams Drive Impact

by Shari Aaron

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5 Ways to Determine Whether Your Targeting Strategy Needs A Refresh

by Jamie Myers

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How to Deliver a Positive ROI with Your Targeting Strategy

by Jamie Myers

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Equip Your Salesforce to Win More Business Via Segmentation

by Mark Vogel

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Bring Your Target Audience to Life in More Dynamic Ways

by Joanne Suh

2021/10/blocksthumbnail_245x155-e1556028757836.jpg Team of businesspeople build a construction with wood cubes
Team of businesspeople build a construction with wood cubes

How Broad or Narrow? 5 Questions to Ask About Your Foundational Work

by Jamie Myers

2021/10/PuzzleThumbnail_245x155.jpg Creating or building own business concept. Puzzle piece, construction and development, build construct, idea and success, solution and growth
Creating or building own business concept. Puzzle piece, construction and development, build construct, idea and success, solution and growth

How to Hit the Target on Your Business Goals

by Paul Donagher

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How to Create Better Targeting Strategies for Business Impact

by Michael Patterson, PhD

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16702861 - some arrows in the center of the target with shallow depth of field focus on the plumage

Want a Meaningful Targeting Strategy? Start From the Inside-Out.

by Glenn Staada

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Segmented and multicolored pie charts and arrows set with 3, 4, 5, 6, 7 and 8 divisions. Template for diagram, graph, presentation and chart.

Fail with a Broad Approach or Grow with Segmentation


by Jon Weeks

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arrow design elements shaped cloud

3 Reasons Why Segmentation Is the Foundation for New Opportunities

by Jamie Myers

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