2021/10/woman-driving-car-1080.jpg Woman driving car
Woman driving car

5 tips for driving stakeholder involvement with segmentation.

Shari Aaron, Radius Insights, Radius Global Market Research 2021/08/shari-aaron-bio.jpg

by Shari Aaron

Executive Vice President, Growth & Innovation

Ensuring true success of a segmentation study requires driving involvement and usage among key stakeholders throughout the organization. Josh Lew, Global Consumer Insights Lead at Energizer Global Auto Care, gives five tips on how his team creates shared ownership of the segmentation in this short excerpt from our recent webinar.

Listen now (2 minutes):


View the full webinar (45 minutes)