There is a tremendous opportunity for manufacturers, marketers, and retailers to embrace Voice Commerce and Voice Technology when they are creating their omnichannel strategies. Getting ahead in Voice requires smart, creative research practices that reveal insights aligned with the opportunities and challenges that Voice brings.
In this video, hear Betsy Fitzgibbons from Mars Wrigley and Shari Aaron from Radius offer guidance on how they collaborated to build effective research that easily translated into compelling insights and clear direction for future Voice Commerce strategies.
Want to learn more about adopting Voice Technology for your brand?