2021/10/woman-controlling-home-devices-with-a-voice-1080.jpg Smart wireless column with a young woman controlling home devices with a voice commands on the background at home
Smart wireless column with a young woman controlling home devices with a voice commands on the background at home

How do marketers get ahead with Voice?

Shari Aaron, Radius Insights, Radius Global Market Research 2021/08/shari-aaron-bio.jpg

by Shari Aaron

SVP, Growth & Innovation

There is a tremendous opportunity for manufacturers, marketers, and retailers to embrace Voice Commerce and Voice Technology when they are creating their omnichannel strategies. Getting ahead in Voice requires smart, creative research practices that reveal insights aligned with the opportunities and challenges that Voice brings.

Hear Betsy Fitzgibbons from Mars Wrigley and Shari Aaron from Radius offer guidance on how they collaborated to build effective research that easily translated into compelling insights and clear direction for future Voice Commerce strategies.

 

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