Case Study
Business Issue
A leading technology brand was preparing to launch a next-generation augmented reality (AR) product in a rapidly evolving and highly competitive market. To win, the client required a clear innovation strategy grounded in real consumer needs through comprehensive consumer insights research. The objective was to identify high-value use cases, define a differentiated value proposition, and understand the barriers that could limit adoption.
Custom Solution
We developed a phased, mixed-method research program designed to move seamlessly from exploration to activation.
We began with qualitative focus groups among tech-forward consumers to uncover unmet needs, expectations, and emotional drivers around AR experiences. This was followed by online mobile diaries, enabling participants to document real-world interactions and reactions in the moment, capturing context and friction points.
These insights informed a quantitative study to size the opportunity, prioritize use cases, and test multiple value propositions. The result was a clear, evidence-based view of which concepts would resonate most strongly and why.
Growth Outcome
The consumer insights research uncovered core consumer motivations and barriers, informing a clear product narrative and communication strategy. The research provided actionable recommendations for effective market activation and future product success.
Could your next product launch benefit from innovation with a strong activation strategy?
