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As AI Gains Acceptance as a Research Tool, Our Industry Is Defining Best Practices

by Shayna Beckwith and Michael Patterson, PhD

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Leverage Insights to Modernize Financial Services Customer Loyalty Programs

by Glenn Staada

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How Shifting Demographics May Affect Your Brand Performance

by Michael Jennings

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Brand Health Insights Framework to Drive Growth by Cultivating Differentiation and Building Loyalty

by Michael Patterson, PhD and Glenn Staada

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Achieving Meaningful Differentiation With the Radius Brand Health Insights Framework

by Michael Patterson, PhD and Glenn Staada

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Role of Financial Services Brands in Cultivating Financial Literacy, Wellness, and Preparedness in Customers

by Jamie Myers

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3 Innovation Strategies to Help Auto Brands Navigate Tech Disruption and Consumer Demand

by Paul Donagher

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Can surveys feel more human? Yes, if we get AI into the conversation.

by Michael Patterson, PhD and Giuseppe Tonolini

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7 Ways AI-Based Research Provides Deeper Consumer Insights

by Michael Patterson, PhD and Giuseppe Tonolini

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7 Keys to Success for Using AI in Market Research

by Michael Patterson, PhD

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Making Banking Fees More Customer-Centric

by Benjamin Gau

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Leveraging OEM Parts: A Growth Opportunity

by Michael Jennings

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Human-Centered AI Connects Data with Emotion for Strong Activation

by Shari Aaron and Shayna Beckwith

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AI and Synthetic Respondents: 3 Case Studies with MilkPEP

by Michael Patterson, PhD

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Going “Glocal” – How CX Insights Help Global Brands Build Loyalty Across Regions

by Giuseppe Tonolini and Jon Weeks

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