Across the industries we serve, we’re seeing shifts in decision making. Changes in the auto sector are presenting car buyers with big questions about what to purchase. Banking and Financial Services brand teams are offering new ways for clients to understand their options as a way to retain customers, and improvements in the economy are making shoppers cautiously optimistic. As a result, the brand teams we work with are looking for an updated and more holistic view of their customers and clients so they can adapt to meet changing needs.
Learn more about what is driving customers to your — or your competitor’s — offering.
Now is a good time to establish a baseline or to check where your brand stands in the market and with clients or customers. Exploring the changes in your market landscape will help you make plants to act on opportunities or avoid issues.
Check in on brand tracking metrics, commission a survey, or conduct a focus group to gain a more personalized view of your market and how your core audience is feeling.
If there are noticeable shifts, it might be a good time to reevaluate your Customer Journey or Customer Experience research to see if there is a need for updating products and services. Taking a closer look at attitudes, behaviors, and needs to understand pain points will guide future actions.
Learn how we helped a greeting card company explore changing consumer behaviors and update their approach.
Identify targets and how to reach them.
A holistic research update will help your team revise segmentation and targeting strategies to ensure efforts are focused on what is currently a priority for your customers or clients. Our Advanced Analytics team examines key indicators such as sales, profitability, customer satisfaction, historical internal data, and other factors to identify high-performing targets. This helps you focus on the customers and channels that matter most, optimizing your spend and effort.
As you gain a clearer picture of how your customers or clients have evolved, you can also discover the best ways to reach out to them. For example, you may need to update the channels you use to reach targets or gain insights on how to improve your omnichannel approach.
Prepare for changes ahead.
Recalibrating your approach now will help your team navigate the changes to come. A holistic approach gives teams the tools they need to identify and adapt to trends, guiding overall brand health and growth.
How would a fresh view influence your options in 2025?
