GUIDING YOUR BRAND ON ITS GROWTH JOURNEY.

We are one of the largest independent market research companies in the world.

Leading brands rely on us for our creative research approaches that combine cutting-edge data science with immersive behavioural techniques.

An EMEA research company with a distinct approach to brand growth.

Every project has the potential to strengthen your brand, refine strategy, uncover new market opportunities, and create lasting connections with customers and clients. Learn about our brand growth framework.

View Solutions

350+ of the world’s leading brands trust us for customer insights.

Let’s discuss ways to grow your brand.

Contact Us

Experience that matters:

1,000+

projects a year using immersive techniques + data science

1 million+

quantitative surveys a year

3,000+

qualitative sessions annually

60+

countries of project experience

Learn what’s shaping consumer behaviour in our new research.

Our proprietary research, The Game of Life, explores how consumers in the UK, US, UAE, and India are managing everyday challenges. By focusing on what they can control—finances, sustainability, wellness, and time—they’re making big issues feel smaller. Want to learn more?

Perspectives from our team:

Global Brand Building

Michael Jennings and Lucy Westlake discuss best practices brand teams should consider when working with a research partner on Brand Building.

Optimize for Global Growth

Dana Colbert and Paul Thomas share strategies for Optimization across regions to ensure a global brand has ideal in-market products and services.

Going “Glocal”

Giuseppe Tonolini and Jon Weeks discuss how to improve global customer experience, and the importance of stakeholder participation and customer input in building an optimized CX program across markets.

Our EMEA Team

With offices in London, Bulgaria, Dubai, and India, we serve clients throughout the region.

Meet the Team

Ready to partner on the strategic issues your brand is facing?