Brad is an exceptionally skilled facilitator and qualitative research moderator with a passion for uncovering deep insights, creating new ideas and packaging them in a way that propels teams forward. He has experience both in front of and behind the mirror, delivering results in marketing/advertising campaigns, packaging and product development, in-store communication and assortment, concept development, upstream ideation, and in-store shelving and merchandising.

He leverages nearly 8 years of client-side experience in Consumer and Shopper Insights at Procter & Gamble, combined with nearly 8 years of vendor side experience moderating and facilitating.

Brad has worked across multiple categories, such as Education, Health Care, Beauty, Food and Beverage, Tech, Toys and Gaming as well as with all channels of retail, including Food/Drug/Mass/Club/Electronic/E-commerce outlets, specialty department stores, and professionals.

His natural leadership, combined with extensive experience enables him to deliver analysis with clear and actionable business building recommendations.