Chris Elsbury is a commercially minded insights leader who helps organizations turn consumer understanding into better decisions and real business action.

With 25+ years of experience across both client-side and supplier-side roles, including The Coca-Cola Company and Colgate-Palmolive, Chris understands what it takes for insights to succeed inside organizations. His experience has shaped a practical, business-first approach: diagnosing the real challenge, designing the right approach, and translating complex findings into clear, actionable narratives that teams can use with confidence.

At his core, Chris enjoys helping teams get unstuck: bringing structure to messy questions, making sense of what consumers are really saying and doing, and helping organizations move from insight to confident action.