2525 Wallingwood Drive
Austin, TX 78746
Curtis is actively involved in client development, as well as executing advanced analytic techniques. His primary areas of interest are in conjoint analysis, hierarchical Bayesian analysis, and segmentation methodologies.
Curtis joined our team from Millward Brown, where he was head of the Marketing Science team for Millward Brown’s western region. Prior to Millward Brown, Curtis was an analytical manager at NPD, responsible for development and analysis of projects including market segmentation, new product development, and customer satisfaction measurement. Before entering marketing research, Curtis taught research methodology at the University of Houston. His background in teaching allows him to speak about high-end analytics with audiences of different backgrounds, statistical experience.
Curtis holds a PhD and a master’s degree in political science from the University of Houston, and a bachelor’s degree from the University of Texas at Austin. He regularly presents at marketing research conferences and has recently contributed the chapter on conjoint analysis/discrete choice models for The Handbook of Marketing Research.