Debora has a passion for collaborating with clients to uncover actionable insights that answer their biggest questions and deliver strategies to unleash brand potential.

With more than twenty years of experience that spans both qualitative and quantitative techniques, Debora provides expertise across a range of research areas, both domestically and internationally, that includes new product development and concept testing, brand positioning, market landscape, advertising messaging, brand tracking, offer and pricing optimization, and segmentation.

Leading a team of analysts out of Princeton, New Jersey, Debora works with both new and existing clients to fulfill their research needs and activate against research insight.

She has strong partnerships with leading brands in the financial services and insurance, media and communications, consumer packaged goods, non-profit, youth and education sectors and relishes in seeing their businesses grow successfully.

Debora holds a master’s degree in political science from the State University of New York at Stonybrook and a bachelor’s degree in economics from Rutgers University.