Iain is a mixed-methods researcher with over 20 years of experience who uses insight to help his clients make better business decisions. Iain is a brand and communications expert with practical expertise across a range of sectors including telecommunications, technology, financial services, B2B, alcoholic beverages, retail and consumer healthcare.

His strength lies in straightforward storytelling and producing clear, action-oriented outputs. He focuses on identifying client problems and developing appropriate research solutions that are designed to have an impact with stakeholders.