Jenni is a passionate strategist and storyteller. She loves getting to the heart of a client’s commercial challenge and using data to help identify the way forward.

Jenni is a career researcher, with more than 15 years of experience across mixed methodologies and consultancies. As a trusted advisor to her clients Jenni works closely with a range of global brands, both on and off projects to advise on brand planning, product pipelines, category leadership and range management.

Jenni has lived and worked in UK and US, partnering with clients across sectors from technology and financial services to luxury, lifestyle and consumer goods. Regardless of the client and sector she loves getting to the heart of understanding humans and translating that into actionable insights.