Lisa has spent the last two decades as a consultative partner, guiding Fortune 500 companies through global research initiatives for both B2B and consumer audiences. She is skilled in both qualitative and quantitative methodologies, leading the design and execution of everything from in-depth interviews to brand tracking studies to product portfolio optimization.

Her expertise spans the technology landscape, with deep knowledge in areas like SaaS, computing devices, infrastructure software, consumer electronics, wearables, gaming, peripherals, AI, cloud, and telecommunications. Lisa is driven by her passion for building strong client relationships to turn data into meaningful, actionable insights.

She also has extensive experience in the pharmaceutical, biotech, and medical device industries. Her healthcare experience includes managing clinical trial feasibility/recruitment studies and research across a wide range of therapeutic areas, such as mental health, neurology, hematology, immunology, urology, endocrinology, bariatrics, dermatology, and rheumatology.

Lisa earned a BA in Psychology and Sociology from SUNY Geneseo and a Master of Public Health (MPH) from the University of Rochester School of Medicine and Dentistry.