Lucy is a seasoned researcher and agency leader with an interest in helping marketers and brands unlock smarter, more strategic decisions through deep consumer insights.

With over 20 years of experience in Australia and the UK, Lucy has collaborated with top-tier global brands across the financial services, tech, telecommunications and alcoholic beverage industries. She thrives on tackling complex business challenges, from pricing optimisation and new product development to advertising, creative strategy, and customer segmentation.

A true hybrid researcher, Lucy is as comfortable diving into data analytics as she is moderating focus groups. Her approach blends curiosity with strategic thinking, ensuring every project delivers fresh perspectives and impactful results.