Paul has spent the past 30 years in insight and consulting advising the world’s biggest blue chip brands across a range of categories, including technology, financial services, business services and alcoholic beverages. With extensive experience with both B2C and B2B audiences, Paul’s skills cover quant, qual and pure consulting. With a PhD in Mathematics he has particular expertise in complex multi-variate problems and techniques and fusing together multiple data streams to deliver better answers for his clients.

Paul was a co-founder, Chairman and CEO of Strive Insight, an award winning UK insight agency that merged with Radius Global in late 2023. Prior to that Paul occupied Board Director roles at both Incite Marketing Planning and Simpson Carpenter for nearly 15 years.

Comfortable across the whole marketing lifecycle from identifying new market opportunities and ideating the answer through to optimising and delivering the solution to market, Paul’s super powers are his ability to truly push insight the extra mile to derive compelling opportunities for his clients and to make the complex simple, ensuring they know exactly how to execute to drive brand growth.