As a collaborative research partner, Stacy focuses on uncovering insights that align with consumer needs and achieving client business goals. She is passionate about transforming data into compelling narratives and providing actionable recommendations that drive measurable results.

With more than 20 years of experience in marketing research and insights, Stacy has collaborated with numerous leading global brands, delivering strategic insights that drive business transformation.

Stacy has extensive experience in various areas of market research, including new product development from idea prioritization, jobs to be done (JTBD), concept validation and forecasting, pack testing, optimization of price, features, portfolio, and positioning as well as market strategy insights addressing brand health/equity, awareness and usage (A&U), segmentation, market landscape, and shopper journey. She is adept at blending qualitative and quantitative data to shape comprehensive insights to optimize brand potential.

She holds an MBA focused on marketing from the University of San Francisco and lives in the Seattle area.